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Key for Successful Facebook Ads
Basically, there are two ways to get good traffic on your Facebook ads. How free and paid ways. Both utilize traffic sites in the world. The first way is with a free SEO on traffic from Google for some drop into the site. The second way is the way of paid rely on traffic from Facebook to be some drop into the site. I am sure that you have often heard many success stories about people who have a turnover of tens to hundreds of million dollars per month just by using Facebook Ads or often called the Facebook Marketing. However, the question is whether Facebook really powerful to promote your product or not. We do not know about you. It is usually when you start advertising with Facebook Ads, everyone will have doubt an extremely high.
Many people think like that. Many people use Facebook ads to sell their products. Running 1-2 weeks later, many of the sellers are experiencing no product sold and worse, they still have to throw up a few costs $ per day, and some have already spent millions, but do not have results. If you are currently not used Facebook Ads or you ever advertise but have also shown significant results, then you already on the right way to read this. It is because I will share the key to success in anything (not just one, but several success keys) which are really very necessary for you to notice if you want to achieve exceptional turnover using Facebook Ads. What 100% shared is results of some sellers (good and bad) that use Facebook Ads for their online businesses.
Based on the experience of some sellers, so far, we can conclude there is a key that really needs to master when they want to advertise with Facebook Ads. Without understanding the meaning of this key, it is believed that you will only waste more money on advertising without a satisfactory result. Therefore, the key for successful advertising on Facebook is very important.
Understanding the ad formats that you create is very important. As you know, generally speaking, an ad format that we put on Facebook consists of two main components. They are text and images. Two components will be most visible on Facebook when your ad impression is crucial to perform your ads. Imagine if you advertise only by writing ordinary words and boring images (probably it is because you cannot edit the photos) almost certainly a response from your target audience will be very low and this is what mostly happens in reality. Therefore, if you are able to create a powerful ad (strategy of picture + text), then your ad will be seen and clicked by a growing number of people who see even you can get the effect of loads of these ads if you can combine very interesting text and images. Do not be bored to edit the image and even you can hire the professional to make your ad image be interesting.
Targeting Customers on Facebook Ads
Facebook ads are famous for its ability to download your very specific potential customers. Therefore, it is very effective if you can use this feature with a good one. Facebook ads are also very well known for advertising on Facebook because it is very cheap compared to advertising on other platforms. Remember that like all the other social media, Facebook is also a very hobby to replace its interface including the interface to create an ad. Nevertheless, I am confident that the steps you need to create your first ad will not be much different from that I write in this tutorial. Therefore, you need to read this full article.
You first sign in to your Facebook account, at the top right of your browser screen. You will find a green button that indicates to create an ad. Click the button to create your first Facebook ads. Choose who you want to advertise. In this case, you have many options. You can promote any URL (either for pages on Facebook or outside Facebook). For ads on Facebook, you are usually asked to write some sales copy short and also to confirm the URL. Preview ads will appear on the right side, so you can see how your ad is later displayed directly when you edit it. For certain ads, such as ads to get like for your fan page, normally you do not need to write sales copy enhancements. Sales copy that I mean the text that you enter aiming to make your prospect click on your ad. While your text should contain sales copy in such a way that people want to click on your ad in order to satisfy their curiosity. Make sure you include a call in this section.
Choose countries, regions, or certain cities where you want your Facebook ads to show. Consider a box containing several other cities with a distance of about 10, 25, or 50 miles from where you choose if you want additional targets. You can create your target ad with this option because the ability of Facebook ad lets you download the target of such a state, province, city, and even zip code. For starters, you could try to type city that you are targeting.
Select the group from which gender and what age that you want to show your ad. You can check the box on the right, to give freedom to Facebook to show your ads to people a little bit outside of the group sex and age group you specify. If you already have the exact data and specifics age group and gender that you want to target, make sure you do not check the box on the right side. At this stage, you can target your Facebook ads to Facebook users based on hobbies, status, interests, cultural backgrounds, and other. Such options include two broad categories and the special interest. You can get as specific as possible targets by using this option.
If there is not a particular interest for a reason and there is no precise interest in the option, then you can choose this option. Type the relevant keywords to become favorite ads for your target roughly, and Facebook will directly show several options for you. Facebook provides a lot of options on broad categories. If you look at the categories that match the target market you are targeting, you can tick the little box next to it and your ad will automatically be included in the segment of your choice. Although you get Facebook ads targets based on interests, age, and location, Facebook also offers you to target ads based on connection.
Facebook Ads and How to Use It Wisely
You can get the well-targeted of your ad by what Facebook has to recommend you. You can choose the following audience demographics, for example, is a location in the United States and interests on Social Media, excluded people who already like Buffer on age 18-65+ with English as the language. It gives you the estimated reach of up to 3,200 people out of 14 million. The 3,200 people are how many you could expect to be online and given day and potentially see your Ads.
Well, the first thing you should consider is setting your budget. When you have selected your target audience, you can next need to choose how much you would like to spend on your ads. When you already set a budget, it is important to remember that this figure represents the maximum amount of money you want to spend. You can set your budget to daily or lifetime. The first is when you choose daily, a daily budget is an average that you will spend every day and a lifetime budget is a maximum you will spend during the lifetime of your advert set.
Now, it is time for you to create your advert. This is the fun thing to do because it is the time for you to choose the images or video, body text, headline, and where your ad will be displayed on Facebook you have 90 characters to share a quick message and it will appear above your image or video. You can select these two ways to create adverts. You can use an existing post or create a new advert. You can use an existing post; you also can create your ad using an existing post that is already shared on your Facebook page for certain types of adverts like boosting posts. To do this, you can select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. Based on it, you can choose which page you would like to select a post from and pick an individual post from that page to use as your advert and if you would like to create the advert from a black canvas, you should select the format you would like to use for your advert. The Facebook Adverts look different depend on the results you want. You will get an offer of 5 various formats adverts. They are carousel which you can create an advert with 2 or more scrollable images or videos, single image that asked you to create up to 6 variations of your advert using 1 image. The next is a single video that creates an advert with one video, slideshow that creates a looping video advert with up to 10 images, and canvas that tells a more immersive story by combining images and videos.
The formats available to you and it will vary based on the objective you set for your advert. Once you already selected the format, you just need to add the content to your advert. In this part, it is important to make your advert stand out in within Facebook’s or Instagram’s feeds. It is recommended for you to place the image or video specs to the next to the area on the screen where you upload your content. However, the rule is the rule of image specs is 1200 x 628 pixels with image ratio 1.91.1, and to maximize advert delivery, you can use an image that contains little or no overlaid text. About the video specs, the format is MOV or MP4 files with 720p resolution at least. The file size is 2.3 GB max and widescreen (16:9) recommended aspect ratio. If you use on Facebook, it is maximum 60 minutes and Instagram is 60 seconds maximum.
The next thing you should consider is the place of your advert. You can choose the locations of your advert to appear. It could appear in Facebook’s mobile News Feed, desktop News Feed, and right column and it can appear on Instagram. You can select your own placement like increase brand awareness campaigns like Facebook and Instagram. You can boost your posts, get video views, get installs of your apps, increase the engagement in your app, promote a product catalog, increase conversions on your website, and send people to your website. Now, it is time for you to place your ads and start to work your ads. You can gain many benefits from it as long as you follow the great rule and ways of it. Is there any another thing you have to worry anymore? You can follow another simple guide, but this is already the simple one. About the payment of it, you can learn more about the payment method and how to deal with the affordable payment.
Set Up a Facebook Ads Campaign Steps
Have you noticed about the benefits of Facebook Ads? If you are interested to know and set up it, you can follow these steps. The first is set some goals for your Facebook Ads. You do not need to go to the creative any adverts because the important thing to think is about why you are advertising. You also should consider your aim on it and what you need to achieve. If you already set yourself with a few goals ahead of going live with the ads, you should have something to measure your success against. Here is the example. If you want to increase the downloads of your mobile app by the Facebook Ads, you should set a goal of 100 downloads in the first month. It will help you when you have to choose the correct objective for your Facebook Ads campaign.
How is about the another deal? You can increase the traffic on Facebook, increase attendance, generate the new lead, increase the reach of content on Facebook, and boost engagement for the Facebook page. The second step is head over to facebook Ads Manager. You can access via a direct link at Facebook.com or by clicking ‘Manage Ads’ in the drop-down menu on your Facebook account or by clicking any of the CTAs on your Facebook page. When you are into the Ads manager, you can navigate to the menu on the left-hand side of the page. You can start your first ad by clicking the green button in the top-right corner of the page. The third step is you should choose your objective, once you click to create a Facebook Ads, you will go to a page. In that page, you can choose the objective for your campaign. You can get 15 options here to achieve your need. well, by Facebook, you can have many different ways to approach an ad campaign. If you choose this way, it can typically fall within three categories of benefits. They are awareness, consideration, and conversion.
The objectives that can generate interest in your product or service boost your posts. Reach people near your business, promote your page, increase Brand Awareness, and increase your reach. If you have the small budgets, it seems like you get the most bang for your buck with the awareness and types. Just for your calculation, $1 per day can grow your audience by 4,000 people. On the other hand, the objectives that get people to start thinking about your business and look for more information about it send people to a destination on or off Facebook; you can get installs of your app, raise attendance at your event, get video views, and collect the leads for your business. The objectives that encourage people interested in your business to purchase of use your product of service are increasing conversions on your website, increase the engagement in your app, and get people to claim your offer, promote a product or catalog, and get people to visit your shops. When you have selected your marketing objective, you will be asked to name your campaign.
How about the next step? You can define your audience and budget customizing your target audience. In this step, it is extremely crucial to the success of your Facebook Ads campaign. The audience for your ad can be customized based on all the demographics like location, starting with a country, city, zip code, state, or address and refining even further with a mile radius. There are also age, gender, languages, and interests you should fill because Facebook looks at a person’s interests, the Pages they like, the activity, and the closely related behavior and intent. They also will see the connections like choose to show the ad to all people or just those connected to Buffer and they are who do not connect to buffer. With the connection setting, you can find advanced targeting. It lets you include or exclude people who are connected to certain pages, apps, or any events. You can customize your targeting using custom audience too. It is good to follow the guide with someone professional because he or she can teach you to be an expert on it and gain the profit you wish from your Facebook Ads.
Being Successful in Selling through Facebook Ads
Many people have a different experience on Facebook ads. You may have tried to use Facebook Ads beforehand but only got disappointing results, so that you do not believe that Facebook Ad is useful for entrepreneurs and small businesses. You may never try to use ads because they do not have a large marketing budget and you feel that Facebook ads are spending a lot of money if you want to get real results. You probably already tried it, got the results, and will continue to multiply to get the amount of conversion of more. If you belong to one of three camps above, you should keep reading! In ten minutes, you will change the way and work of the Facebook Ads.
Most businesses that use Facebook ads make the mistake of focusing too much on the number of fans that produced the ad. It is gratifying to note the number of your fans, because it is easy to figure improved. The actual calculation to measure is how many clicks and creates new customers pay and how quickly the time required. Try thinking of it by this way. If you can make money quickly through sales rather than spending to ads, now you can have an ad that pays which certainly lets you have an unlimited budget. What are the benefits? You can enlarge your ad activity and reach as many people without limiting your budget. The only way to focus monetizing traffic of your ad is to find out the web page as money page. Anything pages from your site can generate the most sales for your business, whether a page lead capture, or a blog post, special sales page, or something else. You can develop pages to traffic coming from your ads and send visitors (clicks on your ad) to the first page.
Facebook ads are very powerful because of targeting options given to marketers. Only on this site, we are all willing to give so much data about ourselves. Using Facebook, we get a chance to reach out to people that we do want. This allows advertisers to target Facebook users who already write a hobby or interest in the Timeline. Precise interest is taken from their Facebook profile activities, interests, occupation, education history, the page they like, and the group they join.
Promoted post is designed to aid you increasing the number of interactions and the extent of your Facebook page. This is the first type of paid advertising that appears in front of the user through news feeds. It’s also the type of the first ad reaching the mobile market which generates 70% of total traffic Facebook. According to Facebook, the average page only reaches approximately 16% of total followers with a post. However, promoted posts can hold a status update last longer in Feeds. Besides, this post also appears in the feeds and friends of your fans which include the name of your fans in the post.
I do not know about you, but the first time I started advertising with Facebook Ads, to be honest I have no doubts. Even I have the perception that Facebook Ads is for only those who admit success with Facebook Ads to get profit simply by selling the training.
If you are currently not used Facebook Ads or never advertise but have also shown significant results, then you are on the right way because I plan to share about the key to success to consider if you want to achieve turnover tremendous using Facebook Ads. I hope this article will be helpful to you all. Based on my personal experience over the years, I conclude there is a key that must be mastered when you want to advertise with Facebook Ads. Without understanding the meaning of this key, then I am quite sure that you will only waste more money on advertising without a satisfactory result.
One special feature of Facebook Ads is the ability to target very specific target audience. Therefore, before you start advertising, make sure first that you are completely familiar with the character of your target audience. To be able to know more clearly what kind of target audience character, indeed you should do some research first. Usually what I do is browsing to websites of competitors to read the content on it and trying to recognize more in the world.