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Facebook Ads and How to Use It Wisely
You can get the well-targeted of your ad by what Facebook has to recommend you. You can choose the following audience demographics, for example, is a location in the United States and interests on Social Media, excluded people who already like Buffer on age 18-65+ with English as the language. It gives you the estimated reach of up to 3,200 people out of 14 million. The 3,200 people are how many you could expect to be online and given day and potentially see your Ads.
Well, the first thing you should consider is setting your budget. When you have selected your target audience, you can next need to choose how much you would like to spend on your ads. When you already set a budget, it is important to remember that this figure represents the maximum amount of money you want to spend. You can set your budget to daily or lifetime. The first is when you choose daily, a daily budget is an average that you will spend every day and a lifetime budget is a maximum you will spend during the lifetime of your advert set.
Now, it is time for you to create your advert. This is the fun thing to do because it is the time for you to choose the images or video, body text, headline, and where your ad will be displayed on Facebook you have 90 characters to share a quick message and it will appear above your image or video. You can select these two ways to create adverts. You can use an existing post or create a new advert. You can use an existing post; you also can create your ad using an existing post that is already shared on your Facebook page for certain types of adverts like boosting posts. To do this, you can select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. Based on it, you can choose which page you would like to select a post from and pick an individual post from that page to use as your advert and if you would like to create the advert from a black canvas, you should select the format you would like to use for your advert. The Facebook Adverts look different depend on the results you want. You will get an offer of 5 various formats adverts. They are carousel which you can create an advert with 2 or more scrollable images or videos, single image that asked you to create up to 6 variations of your advert using 1 image. The next is a single video that creates an advert with one video, slideshow that creates a looping video advert with up to 10 images, and canvas that tells a more immersive story by combining images and videos.
The formats available to you and it will vary based on the objective you set for your advert. Once you already selected the format, you just need to add the content to your advert. In this part, it is important to make your advert stand out in within Facebook’s or Instagram’s feeds. It is recommended for you to place the image or video specs to the next to the area on the screen where you upload your content. However, the rule is the rule of image specs is 1200 x 628 pixels with image ratio 1.91.1, and to maximize advert delivery, you can use an image that contains little or no overlaid text. About the video specs, the format is MOV or MP4 files with 720p resolution at least. The file size is 2.3 GB max and widescreen (16:9) recommended aspect ratio. If you use on Facebook, it is maximum 60 minutes and Instagram is 60 seconds maximum.
The next thing you should consider is the place of your advert. You can choose the locations of your advert to appear. It could appear in Facebook’s mobile News Feed, desktop News Feed, and right column and it can appear on Instagram. You can select your own placement like increase brand awareness campaigns like Facebook and Instagram. You can boost your posts, get video views, get installs of your apps, increase the engagement in your app, promote a product catalog, increase conversions on your website, and send people to your website. Now, it is time for you to place your ads and start to work your ads. You can gain many benefits from it as long as you follow the great rule and ways of it. Is there any another thing you have to worry anymore? You can follow another simple guide, but this is already the simple one. About the payment of it, you can learn more about the payment method and how to deal with the affordable payment.